Kochi: From witty one-liners to relatable themes, the iconic Amul girl has always managed to stay relevant across generations. This Onam, the beloved mascot has returned in style — dressed in traditional attire and performing the viral aura-farming step while balancing on the tip of a boat.

Amul Keralam shared the creative on Instagram with the caption: “Ee Onam On Aavatte, Aaghoshangalude Aura Koodatte” (May this Onam arrive, and may the aura of celebrations grow). Since being posted on August 26, the ad has already raked in 1.2 million views, with social media buzzing in delight.

What is aura farming? 

The trend was popularised by 11-year-old Indonesian boy Rayyan Arkan Dikha, whose viral boat-dancing video showcased the idea of intentionally projecting energy, mood, or a “main character” presence. His effortless charm inspired a global wave of recreations — and now, even the Amul girl has joined in.

Internet reacts to Amul’s festive twist

Fans flooded the comments section with love and laughter.

  • “Amul ads are always amusing and leave a lasting laugh or a smile,” wrote Swati Sanghadia.
  • “We got Amul girl aura farming before GTA6,” joked Vaahiid Minglani.
  • Another user declared the ad the “winner of the trend.”
  • “Thank you for keeping the ad industry wholesome,” added Akansha Bage.

Memes, reposts, and cheerful reactions continue to pour in, proving once again that Amul knows how to blend tradition with modern humour — and win hearts every time.