As preparations for Chhath Puja gather pace across India, a touching new commercial by Parle-G has become the talk of social media. The ad, centred around the spirit of family, care, and tradition, has struck an emotional chord with viewers for its simple yet powerful storytelling.

The advertisement opens with a family preparing for Chhath Puja rituals at the ghat. A pregnant woman, visibly disheartened after being asked to stay home to avoid the crowd, becomes the focus of the story. Noticing her disappointment, her young nephew decides to lift her spirits in a heartwarming way.

With the help of his friends, the boy builds a small makeshift ghat outside their home using mud and water, allowing his aunt to perform the rituals safely. The moving gesture reflects love and empathy, highlighting the true meaning of togetherness during festivals.

Parle-G biscuits feature subtly in the ad, as the boy shares them with his aunt and friends while they enjoy the moment together. The commercial ends with the poignant message: “Genius is finding happiness in the happiness of others.”

Shared widely on X, the video was captioned, “Kudos to Parle for a heartwarming Chhath Puja ad. What an amazing way to promote our regional Hindu festivals.” The clip soon went viral, drawing admiration for its emotional depth and celebration of Indian family values.

Netizens flooded the post with praise. “Wow! That’s incredibly beautiful and spot-on! Parle truly nailed the essence of Chhath Puja in modern families in UP, Bihar and Jharkhand,” one user wrote. Another commented, “Kudos to the wonderful video makers. Happy Chhath Puja, everyone.”

Others shared personal reflections inspired by the ad. “This ad reminds me of corona time Chhath Puja when we were not able to go ghat due to government restrictions, so my family created a small pond just outside our home to celebrate Chhath Puja,” one user recalled.

Another post read, “Salutes to all those Bihar, Jharkhand, East UP and Nepali Koshi/Madheshi sisters who observe Chhath Puja, one of the toughest vratas.”