A quiet but powerful shift is underway in the world of advertising—one where Malayalam male actors are embracing femininity with confidence, grace, and creativity. These campaigns are pushing beyond traditional ideas of masculinity, offering a fresh take on self-expression in fashion and luxury branding. By stepping into roles that reflect softness and elegance, these stars are helping redefine how gender is portrayed in Indian ads.

In a recent jewellery ad, legendary actor Mohanlal delivers a wonderful performance. The story unfolds with Mohanlal visiting a fashion shoot, where he meets a model named Shivani. While the focus is on her dazzling diamond jewellery, the real surprise comes later. After Shivani exits the scene, Mohanlal quietly takes the jewellery and disappears into his vanity van. Moments later, he reappears wearing the necklace, bracelet, and ring, performing delicate hand gestures and graceful spins. His effortless dance and embrace of feminine energy stunned viewers and won praise for its artistic elegance and courage.

The ad drew strong reactions online, with many fans admiring Mohanlal’s confidence and fluid performance. Some praised his ability to switch from intense masculine roles to displaying feminine grace with equal ease. Social media comments highlighted how naturally he moved, with some noting it felt bold yet beautiful, and others acknowledging the rare vulnerability shown by such a major male star.

Fahadh Faasil’s nose jewel

Mohanlal is not the only Malayalam actor breaking barriers. Last year, Fahadh Faasil starred in a bold campaign that made headlines for challenging traditional gender roles. In the ad, Faasil wore a nose jewel—an accessory typically seen as a symbol of femininity. His calm and elegant appearance redefined how masculinity is portrayed in luxury advertising.

The brand behind the campaign then claimed that it aimed to encourage gender-neutral fashion and challenge outdated norms. Faasil’s ad was praised for opening up new conversations around gender fluidity, highlighting that beauty and self-expression are not limited by traditional ideas of gender.

A shift in advertising

These portrayals by two of Kerala’s most respected actors mark a refreshing shift in advertising. Their performances go beyond mere endorsements—they reflect a cultural shift toward accepting a broader range of identities and expressions.