Kochi: Kerala's largest electronic music festival, Kappa CULTR, the flagship intellectual property (IP) of the Mathrubhumi Group, has won the Silver Award in the 'Festival of the Year – Music (Above 10,000 Attendees)' category at the 17th WOW Awards Asia.

The recognition further cements Kappa CULTR's reputation as one of India's leading live music festivals and highlights its growing influence in the country's experiential entertainment landscape.

The award was presented during a ceremony at the Jio World Convention Centre in Mumbai, where Anup Mathew, Senior Vice President, Media Solutions (Print), Mathrubhumi Group, accepted the honour on behalf of the festival.

Widely regarded as one of Asia's most prestigious platforms celebrating excellence in experiential marketing, MICE, weddings and live entertainment, the WOW Awards Asia recognised outstanding work across 106 categories this year. Entries were judged by a panel of more than 100 senior industry leaders, who evaluated them for creativity, execution and overall impact.

Commenting on the achievement, Mayura Shreyams Kumar, Festival Founder & Director, Digital Business, Mathrubhumi Group, said:

"Winning the Silver Award at the WOW Awards Asia is a proud moment for the entire Kappa CULTR team. This recognition reflects our commitment to creating not just a world-class music experience, but a complete festival experience that resonates with audiences while showcasing Kerala as a vibrant destination for live entertainment. We share this honour with the communities that support us, our curators, partners, artists, and every festivalgoer who has been part of the Kappa CULTR journey. This achievement inspires us to continue raising the bar and delivering even more memorable editions in the years ahead."

Devika Shreyams Kumar, Festival Founder & Director, Operations, Mathrubhumi Group, said the recognition reflected the vision behind the festival.

"This recognition at the WOW Awards Asia is a significant achievement for us and for everyone who has been part of the Kappa CULTR journey. CULTR was never built to be just another festival. It was built to create a culture — one that brings together music, art, fashion, movement, production, and a community that truly shows up for the experience.

"Kerala has always had the energy. What we wanted to do was give that energy a world-class platform while keeping the festival's spirit rooted in who we are. This award is a reminder that something powerful is being built here. And for us, it is only the beginning. We are excited to keep pushing the experience forward and to keep placing Kerala firmly on India's live entertainment map."

Alongside the awards ceremony, the WOW Awards Asia also featured curated workshops, case study presentations and expert-led discussions exploring emerging trends, innovation and the future of the live and experiential events industry.