Malabar has immense potential, with its natural beauty, rivers, beaches, living traditions, distinctive cuisine, Ayurveda, wellness heritage, adventure opportunities and warm-hearted people, said R.P. Group Vice-Chairman Ganesh Ravi Pillai.

From legendary biryani to traditional dishes, Malabar offers visitors flavours and culinary experiences that remain memorable, he said. Travellers today seek more than just a holiday, placing greater importance on meaningful experiences and mental well-being. Malabar is ideally suited for this, he added.

As Ganesh Ravi Pillai could not attend the Mathrubhumi Tourism Conclave, the message was read out on his behalf by Asish Nair, vice-president and head of corporate affairs, R.P. Group India.

He expressed hope that the Mathrubhumi Tourism Conclave would open the way for new ideas.