Kerala tourism focuses on Ayurveda in post-Covid era

Reshma Bhaskaran

Representational Image| Photo: Vivek R Nair|Mathrubhumi

Kochi: The Ayurvedic sector rejuvenates with the increase in the inflow of international tourists. People choose Ayurveda for the treatment of post-Covid illnesses and this has become a boon to the sector.

A 15 percent surge has been marked in the number of domestic travellers who visit Kerala for Ayurvedic treatments. The government has introduced special packages to attract tourists to the state and the post-Covid Ayurvedic treatment is one of the major components in it. Different packages last from 7 days to one month.

A considerable influx of tourists is expected in Kerala by 2022 as the enquiries from foriegn countries have increased to a great deal. Along with the traditional Ayurvedic tourism, treatments centred at beaches also gets wide acceptance among the tourists. It has been calculated that the foreign travellers spend at least Rs 5,000 - 7,000 here for Ayurvedic treatment.

30 percent of the tourism revenue of Kerala is received from Ayurveda. The domestic travellers reaching Kerala for Ayurveda are mainly from north Indian states. CII Central AYUSH Group co chairman and Dhathri Ayurveda managing director Dr S Sajikumar opined that conducting roadshows of Kerala Ayurveda tourism in potential foreign markets and similar activities will boost both the tourism and Ayurvedic sectors of the state.

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