Surge in ‘mundu’ sales as Kerala embraces Onam festivities

Kochi: As Onam approaches, the traditional ‘mundu’ (traditional garment that men wear around the waist) is once again in high demand across Kerala. Sales are booming with a massive increase expected this year, as locals prepare for the festive season. Traders predict a 30 to 40 percent rise in sales compared to previous years, driven by the popularity of both classic ‘kasavu’ mundus and designer versions.

Many are opting for mundus that match the colours of their shirts and kurtas, with prices typically ranging from Rs 500 to Rs 1,000. There is also a surge in the demand for mundus designed particularly for children, with handloom options available in the market.

Tamil influence and new designs

Tamil Nadu’s contribution to the festive clothing market is evident, with Uathayam Premium Cotton introducing a range of new designs. This year, the focus is on jacquard border mundus, featuring intricate patterns. Alongside mundus, the company is offering a variety of kurtas, linen, and cotton shirts, including pocketed mundus that are popular this season. 

Retailers and wholesalers have reported a massive increase in orders, and B. R. Arun Eshwar, Managing Director of Uathayam Premium Cotton, anticipates a strong boost in sales.

Velcro mundus for kids

For younger customers, velcro-strapped mundus are in high demand. These easy-to-wear options are priced between Rs 300 and Rs 850, depending on the brand. Velcro mundus are available for children as young as one year old, and similar options for adults are also on the market, ranging from Rs 650 to Rs 1,000. These are particularly popular among foreigners and people outside Kerala.

From Mahabali to elephants

Ramraj Cotton has introduced an array of mundus and shirts designed for Onam festivities. Their collection includes mundus featuring traditional prints such as Kathakali, Mahabali, peacock, and elephant designs, along with diamond and triangle patterns. The range also includes linen shirts and mundus with distinct border options in vibrant colours. K. R. Nagarajan, founder and chairman of Ramraj Cotton, emphasised that each fabric blends tradition with expert craftsmanship. These unique designs are available at all Ramraj Cotton outlets in Kerala and on their website, with prices starting from Rs 550.