OnePlus India ‘business as normal’: CEO Robin Liu slams shutdown rumors
New Delhi: OnePlus India on Wednesday dismissed reports of a localised shutdown, asserting that its business continues "as normal" despite a wave of online speculation regarding the brand’s future.
Robin Liu, CEO of OnePlus India, used the social media platform X to clarify the company's status following unverified reports that the brand was being dismantled.
"I wanted to address some misinformation that has been circulating about OnePlus India and its operations. We’re operating as usual and will continue to do so. Never Settle," Liu stated.
The CEO emphasised that rumours of a withdrawal from the Indian market are "false" and "unverified." He urged the public and industry stakeholders to rely exclusively on official announcements "before sharing unsubstantiated claims."
The clarification comes at a time when the Indian smartphone landscape is undergoing major shifts. Rivals and industry observers have noted a trend toward brand consolidation, specifically highlighting OnePlus's increasing integration with its parent company, Oppo. Founded in 2013, OnePlus has moved closer to Oppo's ecosystem through shared supply chains and investment under the BBK Electronics group.
Despite the rumours, OnePlus has maintained a solid foothold in the mid-premium segment. During the festive third quarter of 2025 (Q3), this specific market tier saw a 10.7% year-over-year increase, with OnePlus growing its share from 3% to 4%. In that quarter, Samsung took the top spot in the category, followed by Oppo and OnePlus.
Data from the International Data Corporation (IDC) indicates that the broader Indian smartphone market hit a five-year peak during Q3 2025, reaching 48 million units shipped, a 4.3% annual increase.
This growth reflects India's rising status as a global manufacturing and export power. Between 2021 and 2025, India’s smartphone exports reached nearly $79.03 billion, with 2025 marking the highest annual export tally on record. Apple’s iPhone shipments dominated the sector, making up roughly 75% of total exports with a value exceeding $22 billion.
Union Minister Ashwini Vaishnaw recently highlighted that India's electronics exports are poised for further expansion due to a national push in semiconductor manufacturing. India is currently the world’s second-largest mobile phone producer, with over 99% of devices sold within the country now labelled "Made in India."
As the industry moves up the manufacturing value chain, attention has turned to the central government's Production-Linked Incentive (PLI) scheme. While the program is currently scheduled to conclude in March 2026, officials are reportedly evaluating an extension to sustain the sector's momentum.
With inputs from IANS