Prada’s ₹83,000 India Kolhapuri sandals step in to mend ties after cultural appropriation row

Italian luxury house Prada has unveiled a limited-edition sandal collection handcrafted in India, nearly a year after facing criticism over cultural appropriation. The move marks a shift in approach, with the brand now working directly with local artisans to produce footwear inspired by the traditional Kolhapuri chappal, following backlash from a Milan fashion show.

From backlash to collaboration

The development follows a dispute last June, when Prada presented similar designs on the runway without acknowledging their Indian origins, describing them simply as "leather sandals". The show drew criticism from Indian artisans and political figures, who accused the brand of appropriation.

In response, Prada has partnered with state-backed organisations in Maharashtra and Karnataka to produce 2,000 pairs of the new sandals. The collection blends long-standing Indian craftsmanship with contemporary Italian manufacturing processes. The products will be retailed across 40 exclusive stores globally.

Pricing gap and artisan involvement

The sandals are priced at approximately €750, or around ₹83,000. This stands in contrast to traditional Kolhapuri chappals, which are typically sold in Indian markets for between ₹500 and ₹1,000.

Alongside production, Prada has committed to a three-year training programme involving 180 artisans from eight traditional districts. The initiative, developed with institutes including the National Institute of Fashion Technology (NIFT), features six-month modules focused on enhancing technical expertise. Select participants will also have opportunities to attend advanced training at the Prada Group Academy in Italy.

Heritage craft and GI recognition

Kolhapuri sandals date back to the 12th century and were granted Geographical Indication (GI) status by the Indian government in 2019. The certification formally recognises their regional origin.

The current collaboration comes as efforts continue to highlight and sustain traditional crafts, with the partnership aimed at bringing wider global visibility to Kolhapuri workmanship.