Musk’s xAI to launch AI-powered gaming studio to 'make games great again'

Elon Musk has announced that his artificial intelligence startup, xAI, will launch a new AI-powered gaming studio aimed at challenging the “massive corporations” behind what he considers ideologically charged video games. Musk's remarks came after a post by Dogecoin co-creator Billy Markus, who expressed frustration over the current state of the gaming industry.

Musk responded to Markus' criticisms with a promise to revolutionise gaming. He stated that the new studio would work to "make games great again," a phrase famously associated with the Make America Great Again (MAGA) movement during the US presidential election, where Musk was a prominent supporter.

Markus expressed confusion over how the industry became so “ideologically captured” and remarked that gamers have traditionally been rebellious, rejecting greedy corporations and manipulative content.

“I don't understand how game developers and game journalism got so ideologically captured. Gamers have always been trolls, anti-greedy corporations, anti-bs. Gamers have always rejected dumb manipulative bs, and can tell when someone is an outsider poser. Why lean into the bs?” wrote Markus on X. 

In response, Musk said, “Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again!”