Why the 6-7 meme is trending: Origin explained as Google adds a 67 Easter Egg to search bar

Google has tapped into one of the internet’s most curious viral moments with a new Easter Egg linked to the “6-7” meme. Typing “67” or “6-7” into Google Search now causes the results page to briefly shake, echoing the hand movement commonly seen in videos built around the trend. The animation works across desktop and mobile browsers and has already fuelled reaction clips on TikTok, X and Instagram.

Explained: The origin of the 67 or ‘6-7’ trend

The origins of the 67, or “6-7”, trend trace back to Doot Doot (6 7), a 2024 track by Philadelphia rapper Skrilla. The phrase itself carries no fixed meaning, which is part of its charm. Interest grew after NBA star LaMelo Ball, whose height is 6 feet 7 inches, became loosely associated with the meme. Since then, it has popped up in short-form videos, image memes and even live basketball games, where fans chant it when a team hits 67 points.

The expression’s cultural reach was cemented when Dictionary.com named “6-7” its defining phrase of the year. The dictionary noted that Gen Alpha treats it as an inside joke, spoken as two separate numbers, while older users often see it as another example of how online slang mutates at speed.

The humour behind the nonsense of the viral 6-7 meme

What keeps the meme alive is its deliberate absurdity. Dictionary.com describes it as a flexible phrase that can suggest “so-so” or “maybe this, maybe that”, though many people use it purely for its confusing, humorous effect. It has been grouped under “brainrot slang”, a label for playful, meaningless expressions that thrive on repetition and shared irony, much like last year’s viral “skibidi”.

The meme’s influence now stretches well beyond social feeds. It has appeared in South Park, inspired the name of a pig that was later pardoned, and, with Google’s latest nod, has made its way into the world’s most-used search engine.

How to trigger the 67 screen-shake effect on Google

• Open Google in any web browser
• Type “67” or “6-7” into the search bar
• Wait for the results page to load and watch it shake briefly

By turning a fleeting meme into a small interactive surprise, Google has once again shown how internet culture can spill into everyday digital tools.