Google Pixel 10a launch today: When, where to watch, expected price, features and discounts
Google is set to unveil the Pixel 10a later today, February 18, marking the company’s next move in the premium mid-range smartphone segment. The device, which succeeds last year’s Pixel 9a, is expected to deliver incremental upgrades rather than a major redesign, according to leaks and industry reports.
Notably, reports suggest Google may use an older-generation Tensor chip for the first time in its new smartphone lineup, a move that has sparked debate among enthusiasts ahead of launch.
Where and when to watch the Pixel 10a launch
The Pixel 10a launch event will be streamed online, allowing viewers globally to tune in live.
- Expected start time: Around 8 PM IST, 10 AM ET, or 3 PM GMT
- Where to watch: Google’s official YouTube channel and Google Store website
The livestream is expected to reveal final specifications, official pricing, colour options and availability timelines.
Expected specifications and features
Leaks indicate the Pixel 10a will feature:
- Display: 6.3-inch P-OLED, 2,424 × 1,080 resolution, 120Hz refresh rate
- Protection: Gorilla Glass 7i
- Processor: Tensor G4 chipset
- RAM: 8GB
- Storage: 128GB / 256GB variants
- Battery: 5,100 mAh
- Charging: Upgraded 45W wired charging
- Connectivity: Bluetooth 6
- Security: Under-display fingerprint sensor
- Camera hardware is expected to remain largely unchanged:
- Rear: 48MP main + 13MP ultra-wide
- Front: 13MP
On the software front, the phone is expected to ship with Android 16, support the Android 17 beta, and receive seven years of OS and security updates, continuing Google’s long-term update strategy.
Pre-orders, discounts and Google’s new hype strategy
Google will begin taking pre-orders for the Pixel 10a later today (February 18). Ahead of the launch, the company has reportedly started sending discount codes to select customers, offering savings of $50 to $100, with some users claiming coupons worth up to $150 off. Industry watchers believe this reflects a shift in marketing strategy.
With leaks revealing most of the device’s specifications and no major upgrades expected, Google appears to be generating buzz by offering early discounts rather than banking on surprise features.
Key details about the discount program:
- Codes reportedly sent to Gmail accounts linked to existing Pixel devices
- Coupons appear to be distributed globally, not just in the US
- Codes are not account-locked and can be shared
- Valid only for Pixel 10a pre-orders
- Expiry date: March 11
Importantly, the coupon cannot be used for other Pixel devices on the Google Store.
Expected design and colour options
The Pixel 10a is expected to closely resemble its predecessor with minor refinements:
- Dimensions: 153.9 × 73 × 9 mm
- Weight: 183 g
- Durability: IP68 dust and water resistance
- Expected colours: Obsidian, Fog, Lavender and Berry