Rohit Sharma joins fitness startup FITTR as investor and equity partner

New Delhi: Fitness startup FITTR announced Friday that international cricketer Rohit Sharma has joined the company as an investor and equity partner, contributing an undisclosed financial investment.

Sharma originally initiated his relationship with the company by serving as its premier brand ambassador.

"...Rohit found strong alignment with his personal values and strategic outlook, making the move from ambassador to investor and equity partner a natural progression," the company stated in a news release.

The collaboration marks a deepening of the relationship between the corporate entity and the veteran batsman, who has frequently advocated for public physical fitness initiatives.

FITTR founder and Chief Executive Officer Jitendra Chouksey welcomed the partnership, noting the common goals shared between the firm and the athlete.

"The team and I are delighted that the conversations with Rohit led to him joining us on this FITTR journey as an investor and partner, as we continue our mission of helping people build healthier, more fulfilling lives," Chouksey said.

With inputs from PTI