Mohanlal says Malayalam cinema will get new direction as govt proposes stringent measures against casting couch
Thiruvananthapuram: The Kerala government has recommended stringent action against the casting couch menace in the film industry, particularly concerning the sexual exploitation of newcomers seeking opportunities in cinema. In a draft policy document circulated at a recent film policy conclave, the state proposed the blacklisting and exclusion of those found guilty of such misconduct.
The government also suggested formation of a dedicated task force to address online abuse targeting film professionals. A long-standing demand by various film associations to grant the film sector “industry status” will be incorporated into the new policy framework.
The draft policy stresses the need to eliminate discrimination and sexual harassment, and to ensure that clear rules apply uniformly—from leading stars to daily wage workers.
To prevent sexual harassment of women in workplaces, it has been proposed that there should be a dedicated cell and that audition studios and production offices must ensure the presence of professional casting directors along with two individuals who are not part of the film's production team.
Additionally, a confidential reporting mechanism is recommended, alongside support systems for whistleblowers and protection, legal aid, and safeguards for those who speak out. The policy also advises against retaliatory blacklisting of individuals who file complaints.
Actor Mohanlal noted that the proposed film policy will offer a new sense of direction for Malayalam cinema. Actor Suhasini echoed the sentiment, saying that “Malayalam cinema is cinema blessed by God.” Minister Saji Cherian, who chaired the conclave, confirmed that public opinion would be considered along with the recommendations made during the event. The late director Shaji N. Karun was honoured at the conclave, which also featured the screening of one of his short films.
Other key recommendations include:
- Anti-piracy task force within the cyber police wing
- Rapid response protocol to counter hate campaigns
- Appointment of Safety and Equity Officers during film production
- Safe travel, accommodation, and rest areas for women; recognition for gender-inclusive content
- Implementation of the POSH Act, mandatory compliance certificates before shooting, and registry of ICCs
- Penalties for production houses that violate legal requirements
- Contracts in simple, local languages, transparent wage structures, time-bound and equal pay, and working hour limits
- Regulation and licensing of commission agents
- Union membership fees proportional to income
- Establishment of a regulatory authority, an online complaint portal, and an independent grievance redressal body
- Creation of an independent title and script registry
The proposed measures are expected to bring sweeping changes to the film industry, making the entertainment sector a safer place for women to enter.