F-35 fighter jet becomes Kerala’s marketing muse as brands join Kerala Tourism trend

Even as authorities confirm that the British F‑35B fighter jet, which made an emergency landing at Thiruvananthapuram International Airport due to a hydraulic failure, will be flown back as it cannot be repaired, the aircraft has already made a full-throttle landing in Kerala's digital imagination.

After Kerala Tourism’s original viral post spotlighted the grounded jet, Kerala-based brands raced to add their own spin.

Let’s see who all used the grounded F-35 jet to fuel their marketing imagination

Club FM

Club FM claimed the jet stayed grounded because their tunes were just too good to leave behind. With the tagline “Even jets stay when Club FM plays,” the station spun the situation into a fun endorsement of their musical magnetism.
 

Milma

Milma, Kerala’s iconic dairy brand, added a humorous local twist by offering to “fix” the fighter jet in true Kerala style. The tone is tongue-in-cheek, positioning Milma as a caring, homely presence—even for a multi-million-dollar jet.
 

myG

Kerala-based electronics retailer myG joined the trend by calling itself “the future,” cleverly linking the high-tech F-35 with its own range of cutting-edge gadgets. The post cheekily asks, “Why go anywhere else when the future is here?”

Global Study Link

Global Study Link, an overseas education consultancy, used the F-35 to suggest that settling for less is never an option when international opportunities await. The ad plays with the idea of flying beyond local limits — academically and literally.
 

Ajmi

Ajmi, a popular food brand, turned the situation into a feel-good foodie moment. Their post reassured that even if you're stuck, things aren’t so bad — as long as there’s Kerala’s beloved puttu on the plate.