Apple brings signature retail magic to Pune’s Koregaon Park
New Delhi/Pune: Apple on Wednesday showcased its newest retail destination in India — the Koregaon Park store in Pune — marking its fourth official outlet in the country as the tech giant accelerates growth in one of its most important markets.
Situated in a vibrant hub of culture and education, the Pune store will welcome the public from Thursday, offering customers an opportunity to explore Apple’s complete product ecosystem, benefit from expert guidance, and participate in creative “Today at Apple” sessions.
“Nothing excites us more than connecting with customers. Just days after opening in Bengaluru, we are thrilled to unveil Apple Koregaon Park in Pune,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail.
“In a city known for its heritage and creativity, this store creates a dynamic space for people to experience everything Apple — whether they’re discovering new devices, seeking support for their existing products, or finding inspiration for their next big idea,” she added.
Apple Koregaon Park is powered by a 68-member team drawn from 11 Indian states, ready to assist customers with purchases of the iPhone 16 series, iPad Air with Apple Pencil Pro, the M4-powered MacBook Air, and much more. Shoppers can also take advantage of personalised setup, one-on-one support, seamless switching to iOS, as well as services like Apple Trade In and financing options.
Reinforcing its focus on education and creativity, Apple said the store will host free, daily in-store workshops under its “Today at Apple” programme, designed to inspire students, professionals, and enthusiasts alike.
The Pune outlet joins Apple’s existing stores in Mumbai, Delhi, and the recently opened Hebbal location in Bengaluru, which welcomed customers earlier this week.
Beyond retail, Apple is scaling up its India manufacturing operations in a big way. All models of the upcoming iPhone 17 series — including premium Pro versions — will be assembled in India from launch, a historic first that underscores Apple’s strategy to reduce dependency on China and navigate global trade challenges.
The results are already showing. From April to July alone, India exported $7.5 billion worth of iPhones, compared to $17 billion during the whole of the previous fiscal year. In FY 2024–25, Apple assembled devices worth $22 billion in the country — a 60 percent increase year-over-year.
Looking ahead, Apple aims to produce around 60 million iPhones in India this year, up from 35–40 million in the previous cycle — a clear sign of the company’s growing confidence in India’s potential.