Union Budget 2026: Kolkata jewellers seek innovative steps to boost jewellery sales

Jewellers in Kolkata have outlined a set of expectations ahead of the Union Budget, which is set to be presented on February 1. They have called on the government to implement creative measures to revitalise the jewellery industry in the face of skyrocketing bullion prices.

Traders dealing in gold and silver jewellery say the steady rise in precious metal prices has dampened consumer demand, leading to a noticeable slowdown in business. To counter this trend, jewellers have appealed to Finance Minister Nirmala Sitharaman to consider out-of-the-box solutions that can make jewellery purchases more accessible to buyers.