BigHit takes action against BTS online abuse and AI rumours

BigHit Music has launched fresh legal action against individuals spreading malicious content about BTS, highlighting a zero-tolerance stance on online abuse, misinformation and stalking, at a time when the group is once again in the public spotlight.

In a statement released this week, the HYBE subsidiary confirmed it had initiated legal proceedings in the fourth quarter against authors of defamatory and insulting posts, identified through fan reports and the company’s monitoring. The posts were tracked across major Korean online communities such as Naver, Daum, DC Inside, Instiz and FMKorea, as well as music platforms including Melon, Bugs and Genie. International social media platforms such as X, Instagram and YouTube were also monitored.

BigHit reiterated its policy of “taking legal action without compromise or leniency” against acts including defamation, the use of insulting language, spreading false rumours, and the creation or dissemination of misleading content using artificial intelligence tools. The company confirmed that fines have already been imposed on individuals posting insulting content, and that criminal penalties are being pursued in ongoing investigations.

The timing of the announcement is notable. Concerns over artist safety have resurfaced recently, particularly around BTS’ youngest member, Jungkook. Reports indicate his residence has been repeatedly targeted by individuals attempting to approach or observe the property, prompting police intervention. Such incidents have reignited conversations about stalking culture in K-pop.

BigHit addressed the issue directly, citing repeated violations near artists’ residences. These included illegal attempts to approach homes, loitering nearby, filming private spaces, and leaving objects without permission. “Leaving objects near an artist’s residence without permission also constitutes stalking,” the agency said, adding that such actions cause “severe psychological harm” and are “absolutely unacceptable under any circumstances.”

The agency said it reports confirmed incidents to the police immediately and actively cooperates with investigations. In some cases, prosecutors have already requested summary orders, signalling that legal consequences are underway.

The notice also highlighted the growing challenge of AI-driven misinformation. With artificial intelligence making it easier to fabricate images, videos and narratives, K-pop artists have increasingly become targets of manipulated content designed to mislead or provoke backlash. BigHit warned that generating or spreading false information using AI will be treated as a criminal offence.

As BTS prepare for their long-awaited full-group comeback following the completion of mandatory military service, the company emphasised that protecting the safety and privacy of artists is vital to maintaining a healthy fan culture. “Unauthorized visits to an artist’s residence, following them, filming private spaces, or writing malicious posts about their private life are all subject to criminal penalties,” the statement said.

BigHit also appealed to fans for cooperation, urging them not to visit private spaces or monitor artists’ daily lives, warning that such behaviour not only invites legal action but also causes significant anxiety and stress.

Concluding the notice, the company thanked fans for their continued support of BTS and assured that it will continue to strengthen protective measures.

BTS are expected to make their highly anticipated comeback in March.