Why does rain make people crave alcohol?

'When it rains, conversations get longer, snacks get hotter, and for many adults, the drinks get stronger.' It is a familiar ritual across India. The first showers of the season bring out plates of crispy pakoras, roasted corn and steaming chai. But for many, the monsoon also signals something else, reaching for a glass of whisky, rum, or a favourite cocktail to accompany the cosy indoors.

While it may seem like a seasonal tradition, experts say there is more to it than habit. The monsoon changes not only the weather but also our mood, routines, and social behaviour, all of which can influence alcohol consumption.

Unlike the scorching summer months, the rainy season brings cooler temperatures, overcast skies, and a slower pace of life.

As outdoor plans are replaced by intimate gatherings at home, many people begin seeking experiences that feel warm, comforting and indulgent. Alcohol naturally becomes part of that setting for those who drink.

According to Tushar Bhandari, Whole Time Director at Associated Alcohols and Breweries Ltd., the company sees a noticeable shift in consumer preferences once the rains arrive.

'The monsoon creates a different drinking occasion altogether. People spend more time indoors with close friends and family, and they tend to choose smoother, premium spirits that complement the relaxed mood of the season,' he says.

Food plays an equally important role. Rainy evenings are synonymous with spicy pakoras, kebabs, roasted bhutta and other comfort foods.

Rich, flavourful dishes often pair well with spirits such as whisky or rum, while gin- and vodka-based cocktails remain popular for those looking for lighter, refreshing serves.

The season has also encouraged a growing preference for quality over quantity.

Rather than drinking at loud parties or crowded venues, many consumers are opting for small gatherings where the focus is on conversation, carefully crafted cocktails and premium spirits enjoyed at a leisurely pace.

However, health experts caution against assuming alcohol helps keep the body warm.

While it creates a temporary feeling of warmth by dilating blood vessels, it can actually lower the body's core temperature.

Staying hydrated, eating before drinking and consuming alcohol in moderation remain especially important during the humid monsoon months.

Ultimately, it is not just the rain that makes people crave alcohol. It is the atmosphere that comes with it.

The rhythmic sound of rainfall, the comfort of familiar food, the company of loved ones and the slower rhythm of the season all combine to create an experience that many associate with raising a glass.

For countless adults, the monsoon is as much about the mood as it is about the drink.

(Disclaimer: This article is intended for informational and lifestyle purposes only. Mathrubhumi does not promote or encourage alcohol consumption. Alcohol consumption is injurious to health and should only be consumed responsibly by adults of legal drinking age, where permitted by law.)