Word of the Day, November 5: ‘Demure’

Word of the Day: DEMURE

Pronunciation: di-MYOOR
UK /dɪˈmjʊə(r)/
US /dɪˈmjʊr/

Meaning

Demure is an adjective used to describe someone who is quiet, modest, shy or reserved in their behaviour. It can also refer to something that has an understated or modest appearance, such as a dress, smile or manner.

Examples in everyday sentences

• She greeted the guests with a demure smile.
• Her demure personality often made her stand out in a lively group.
• The actress chose a demure dress for the formal event.
• He gave a demure response when asked about the compliment.

Origin and history

The word demure dates back to the late Middle English period, around the 14th century. It is believed to have come from Anglo-French demuré, possibly influenced by the Old French word meur, meaning mature or grave, which has roots in the Latin maturus, meaning ripe or mature.

When it first appeared in English, demure was used to describe someone who was calm, settled, serious or sober in manner. By the late 17th century, its meaning had developed to include being reserved, modest or coy. Over time, it became particularly associated with women who displayed a quiet and restrained manner.

Also Read: Word of the Day, November 4: ‘Climacteric’ 

Cultural significance and modern usage

The word demure has long been associated with traditional ideas of femininity, particularly modesty, politeness and restraint. It is often used in fashion writing to describe clothing that is understated, elegant or not revealing.

In recent years, the word has also appeared in social media conversations about personal style and behaviour. It can be used sincerely to describe a modest appearance, or playfully to refer to someone acting particularly composed or well-behaved.

Interesting facts

The word demure has a related adverb, demurely, and a noun form, demureness.

A demure outfit does not necessarily have to be old-fashioned.

Demure is often confused with demur. However, demur is a verb meaning to raise an objection or express hesitation.

Examples from literature

• “Nan was very much delighted in her demure way, and that delight showed itself in her face and in her clear bright eyes.”—The Beautiful Wretch by William Black

Synonyms

• Modest
• Reserved
• Shy
• Coy
• Retiring
• Composed
• Subdued

Antonyms

• Bold
• Outspoken
• Confident
• Forward
• Flamboyant
• Boisterous

Read more Word of the Day here