Bajaj Chetak is back: Company restarts production overcoming global magnet supply challenge

Bajaj Auto has resumed full-scale production and deliveries of its popular Chetak electric scooter after overcoming a critical shortage of rare earth magnets, a key component essential for electric vehicle manufacturing. The shortage had caused major production slowdowns since July 2025, severely impacting the company’s output and market supply.

The supply constraints were largely attributed to international factors, with Bajaj Auto officials alluding to disruptions in the global supply chain, which had affected the availability of rare earth magnets. The company, however, confirmed that these issues have now been resolved, enabling a restoration of normal production levels to meet the high demand, especially ahead of the lucrative festive season.

Eric Vas, President of Bajaj Auto’s Urbanite Business Unit, expressed gratitude toward customers for their patience during the supply hiccup. He affirmed that deliveries against existing bookings have recommenced and the company is working to fulfil new orders with full production capacity.

The Bajaj Chetak electric scooter remains one of India’s highest-selling EV scooters for the fiscal year 2025, with its market share having notably doubled since April 2024. The company recently expanded its product lineup by launching the affordable Chetak 3001 variant, priced at Rs 1 lakh (ex-showroom), featuring a 3 kWh battery and a range of 127 km, further bolstering its presence in the competitive electric two-wheeler market.

With supply chain issues behind it, Bajaj is poised to leverage the upcoming festive season to ramp up sales and reinforce its leadership position against competitors like Ola Electric, TVS, and Ather Energy.