Amul extends deal with Argentina football team for World Cup 2026

Mumbai: Domestic dairy brand Amul on Wednesday said it has extended its partnership with the FIFA World Champions, the Argentina Football Association, as the Official Regional Sponsor for one more season.

According to Amul, this marks the fourth year of the partnership. AFA confirmed Amul's alliance with the Argentina team for the World Cup 2026 period, the company said in a statement.

Why is this partnership significant?

Amul is the first Indian regional sponsor in the history of Argentine football since 2022.

AFA President Claudio Fabian Tapia said, "With great enthusiasm we announce today the extension of AMUL, a historic Indian company, and our first regional sponsor in India in this fourth consecutive extension. Being the first regional sponsors of the Argentine Football Association in that country, their confidence is a symbol of our team growth and passion in India."

What did Amul say about the collaboration?

Jayen Mehta, Managing Director at Amul, said, "Just like football, Amul connects hearts across borders. We are proud to continue our partnership with the FIFA World Cup Champions 2022 Argentina Football Association as its Official Regional Sponsor, a team that inspires millions with its passion, skill, and spirit. This collaboration celebrates the shared energy that drives both sport and nutrition, as milk, the world's original energy drink, continues to fuel champions and dreams across generations."

PTI inputs