'Assam Needs You': RoboDog joins players before APL match to highlight flood victims' plight
Guwahati: A special awareness initiative marked the Assam Premier League (APL) clash between Guwahati Royals and Jorhat Stallions at the ACA Stadium in Barsapara on Sunday, as organisers used the platform to highlight the plight of families affected by the recent floods in Assam.
Before the start of the match, a RoboDog carrying a placard reading "Assam Needs You" accompanied the players onto the field. It later moved around designated areas of the stadium, attracting the attention of spectators and television audiences while drawing focus to the ongoing hardships faced by flood-hit communities.
The initiative aimed to use the reach of a major sporting event to spread an important humanitarian message beyond the cricket ground. Amid the excitement of the match, the RoboDog served as a reminder that many people across Assam continue to struggle with the aftermath of the floods and remain in need of support and assistance.
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The "Assam Needs You" message was intended to encourage individuals, institutions and organisations across the country to contribute to relief, rehabilitation and recovery efforts in whatever way they could.
With the match being broadcast live, organisers hoped the campaign would reach a wider audience nationwide. The striking image of the RoboDog carrying the message was designed to raise awareness about the challenges still faced by flood-affected families and the long road to rebuilding their lives.
The awareness drive was facilitated by Guwahati Royals with the support of the Assam Premier League management, reflecting an effort to use the popularity of sport to serve a larger social cause.
The initiative underscored that, even amid sporting celebrations, the struggles of Assam's flood-affected families should not be overlooked and called for continued solidarity with those rebuilding their lives. (IANS)