Smell like a President? Trump launches $249 ‘Victory 45-47’ perfume line

Washington D.C: US President Donald Trump has unveiled a new luxury fragrance collection titled “Victory 45-47”, symbolising his claim to the office as both the 45th and the 47th President of the United States. The perfumes and colognes, designed for both men and women, are marketed with the bold tagline: “Winning, Strength, and Success.”

Trump, announced the launch on his social media platform Truth Social, writing:

“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women.”

He also encouraged followers to purchase the product for themselves and others, adding:

“Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”

Designed for strength and confidence

According to the official website, the men’s cologne, Victory 47 – Trump Cologne for Men — is described as a fragrance “for men who lead with strength, confidence, and purpose”, offering a blend of “rich, masculine notes with a refined, lasting finish.”

The women’s perfume — Victory 47 – Trump Perfume for Women — is marketed as embodying “confidence, beauty, and unstoppable determination”, with a scent profile described as “sophisticated, subtly feminine.”

Both versions come in opulent packaging, featuring Trump’s signature golden statue imagery and a bottle design that displays his well-known fist-pump pose, a gesture made iconic during his political rallies and public appearances.

Price tag and promotional offers

Each bottle is priced at $249 (approximately ₹21,300). However, buyers can access discounts through bundled purchases. A $100 discount applies when two bottles are bought, reducing the individual cost to $199 (₹17,035). An additional offer, the “Gift Bundle Discount,” allows customers to save $150 when a third bottle is added to the cart.

Not Trump’s first foray into fragrance

This isn’t Trump’s first fragrance venture. In 2024, he launched ‘Fight, Fight, Fight’, a cologne introduced in the aftermath of the July 2024 assassination attempt during a rally in Butler, Pennsylvania. That product also featured patriotic branding and heavily incorporated Trump’s rally iconography.

The Trump Fragrance line has grown in visibility over the past year, supported by an expanding range of branded items including the high-priced ‘Trump Watches’, also targeted at loyal supporters and collectors.