Kitchen Treasures spices up sales with AI

Kochi: Intergrow Brands, home to Kerala's renowned spice brand Kitchen Treasures, is revolutionizing its sales strategy with the power of artificial intelligence (AI). In collaboration with Datadivr, an AI consultancy, Intergrow is enhancing customer outreach and business growth.

India's food industry is expected to hit $220 billion by 2025. ''This growth presents a prime opportunity for Intergrow to expand its market share. However, the challenge lay in identifying the most promising stores and increasing product visibility amidst hectic schedules,''  says Ashok Mani, CEO of Intergrow Brands.

Datadivr developed and trained machine learning models that, combined with Intergrow’s business expertise, optimized travel routes and recommended underrepresented products for the sales team across Kerala. This led to significant increases in efficiency and productivity.

The AI system doesn't just boost sales; it also eases the workload for Intergrow's sales force. By intelligently categorizing stores, they reduced the number of required visits while maintaining optimal results, resulting in more manageable routes and happier salespeople.

"We went from inefficiently covering 50+ outlets to effectively covering all over multiple days. This increased overall sales without affecting the servicing levels of outlets. Doing this manually would have been impossible; Datadivr, with its AI tools, made this process possible in a few months," Ashok Mani added. "Datadivr quickly understood our business, which helped arrive at the solution more effectively. We're looking at deploying different AI-led solutions across the company in the coming months. This collaboration marks just the beginning for Kitchen Treasures and Datadivr.  With Datadivr's focus on driving ROI from data and Kitchen Treasures' commitment to quality, we are set to continue innovating in the Indian market, blending tradition with technology.''