Why are jasmine prices in Kerala soaring to ₹8,000 per kilo?

Alappuzha, Kerala: Jasmine flowers (mullappoo) are increasingly scarce in Kerala, with prices rising to ₹7,000–₹8,000 per kilo, up from ₹4,000 last year. A ‘muzham’ (cubit) now sells for ₹130–₹160 in wholesale markets and ₹190–₹210 at retail outlets.

Current rates are about 25% higher than during the Onam season, driven by weddings, festivals, Pongal celebrations, low production, and strong demand.

Erratic rain and cold weather have reduced jasmine production. Cold conditions typically lower output and result in smaller flowers.

During the wedding season, demand has doubled, but only a quarter of ordered jasmine reaches local markets in Kerala. Many traders receive young jasmine buds that take another week to bloom.

Flowers sourced from other states

Kerala now imports jasmine from Dindigul, Madurai, Mysuru, Nilakottai, Sankarankovil, Tenkasi, Cumbum, Theni, Coimbatore, and Sathyamangalam to meet demand. In Tamil Nadu, prices have soared to ₹12,000 per kilo in some regions.

High prices have prompted temples and wedding organisers to use substitutes such as pichi (Jasminum grandiflorum), which also sell for over ₹100 per cubit.

Other flowers see price rises

Tulsi, once locally abundant, is now sourced from Tamil Nadu at ₹40–₹80 per kilo. Prices of vadamalli (Globe amaranth), lilies, roses, and lotus have also surged.

Buying jasmine at these rates for resale is risky, so traders only order flowers after weddings are booked. Many are substituting jasmine with roses and lotus garlands for head decorations, further pushing up prices.