Casting couch, cyber abuse, piracy: Kerala’s film policy draft addresses key concerns
Thiruvananthapuram, Kerala: The Kerala Film Policy Conclave has officially commenced, kicking off the process of formulating what is anticipated to be the state's most comprehensive film policy. Reports indicate that a draft has already been submitted, featuring several progressive proposals aimed at transforming the Malayalam film industry.
A key recommendation in the draft policy is the urgent need to address challenges faced by women on film sets. The document advocates a zero-tolerance approach to casting couch practices, calling for blacklisting those involved. It also proposes adopting audition-based recruitment protocols to promote transparency and fairness in hiring.
The draft policy further proposes several structural reforms aimed at improving working conditions and accountability within the film industry. These include implementing a uniform code of conduct across the sector and ensuring the strict enforcement of the POSH Act (Prevention of Sexual Harassment at Workplace).
The draft policy also emphasises the need for basic amenities on film sets, including toilets and rest areas, to enhance working conditions. To tackle intellectual property theft, it proposes the creation of a dedicated anti-piracy cell under the cyber police. Additionally, it calls for measures to curb online abuse and targeted attacks against members of the film industry. Mentorship programmes are also proposed to support newcomers in the industry, along with public support and protection for those who speak out against violations.
Saji Cherian, the Minister of Culture and Youth Affairs, highlighted the significance of the Conclave, stating that Kerala is leading the way in India by engaging in such an inclusive and structured approach to film policy development.
“For the first time in India, a film policy is being drafted in such a detailed and democratic manner. This is a crucial step forward,” the minister said.
The move to draft a film policy gained momentum after a group of female artists submitted a memorandum to the Chief Minister, drawing attention to systemic issues within the Malayalam film industry.
The Conclave will hold detailed discussions on 9 critical areas of the film sector. Minister Cherian called upon all stakeholders to cooperate in framing what he hopes will become the strongest and most inclusive film policy in the country.