One year after Pahalgam terror attack, Kashmir tourism shows signs of revival

One year after the deadly terror attack in Pahalgam that claimed 26 civilian lives and dealt a severe blow to Kashmir’s tourism sector, the Valley is witnessing a gradual but encouraging revival. 

Markets across key tourist hubs are once again bustling, with lively evenings and renewed activity signalling a return of confidence among visitors.

Popular destinations, including Pahalgam and nearby districts, are seeing a steady influx of tourists, marking what many locals describe as a slow return to normalcy.

Visitors say the ground reality contrasts sharply with the fears that followed last year’s attack.

Many have reported feeling safe and welcomed, even while travelling independently across the region.

The Valley’s hospitality, natural beauty and relative calm are drawing travellers back, especially as the summer season begins.

For local businesses, this renewed footfall brings a much-needed sense of relief. Shopkeepers and hoteliers, who faced significant financial losses in the aftermath of the attack, say tourism remains the backbone of Kashmir’s economy.

They are urging more people to visit and not be deterred by isolated incidents of violence.

Hotel owners note that tourist confidence is slowly returning, with bookings picking up compared to last year. They remain hopeful that the upward trend will continue in the coming months.

April 22 marks the first anniversary of the Pahalgam attack. While memories of the tragedy still linger, the Valley’s recovery reflects resilience, as both residents and businesses look ahead with cautious optimism.