‘Spider-Man: Brand New Day’ smashes opening day record with $168 million, beats ‘Avengers: Endgame’

Tom Holland's ‘Spider-Man: Brand New Day’ has made Marvel history with a record-breaking debut at the North American box office. The highly anticipated fourth ‘Spider-Man’ film has earned $168 million on its opening day in the US, surpassing the long-standing opening day record set by ‘Avengers: Endgame’ in 2019.
The massive start has positioned the Marvel-Sony blockbuster to potentially rewrite even more box office records over its opening weekend.
‘Brand New Day’ overtakes ‘Avengers: Endgame’ on opening day
The film got off to a phenomenal start with $72 million from Thursday previews and advance screenings, setting a new all-time record for preview collections. The previous benchmark belonged to ‘Avengers: Endgame’, which collected $60 million during its previews in 2019.
On Friday alone, ‘Brand New Day’ added more than $95 million, taking its opening day total to $168 million. Sony officially confirmed the figure, making it the highest opening day collection ever recorded in North America, ahead of Endgame's $161 million opening day.
Weekend box office record now within reach
Early projections had estimated the film would collect around $180–190 million in its domestic opening weekend. As advance bookings surged, those estimates were revised to $250 million.
Following the record-breaking opening day, Sony has now increased its weekend forecast to $300 million. However, trade analysts believe the studio's estimate is still conservative.
Industry projections suggest the film could earn nearly $99 million on Saturday, taking its two-day domestic total to around $267 million. If it collects approximately $90 million on Sunday, ‘Brand New Day’ will surpass Avengers: Endgame's all-time opening weekend record of $357 million in North America. Most trade experts expect the film to comfortably cross the $350 million mark.
Strong performance continues in India
The superhero blockbuster has also been performing exceptionally well at the Indian box office. Released in India on July 30, a day ahead of its US debut, the film has collected approximately ₹176 crore net (around ₹211 crore gross) in its first three days.
Its early earnings have already outpaced the opening three-day collections of several major Hindi blockbusters, including ‘Pathaan’, ‘Tiger 3’, ‘Dangal’, and ‘Dhurandhar’, highlighting the film's massive popularity among Indian audiences.
Cast and Story
Directed by Destin Daniel Cretton, ‘Spider-Man: Brand New Day’ sees Tom Holland return as Peter Parker/Spider-Man, now living completely on his own after the events of ‘Spider-Man: No Way Home’, in a world where no one remembers his identity.
The film also features Zendaya as MJ, Jacob Batalon as Ned, Sadie Sink, Mark Ruffalo, and Jon Bernthal in key roles.
With a historic opening day already under its belt and strong momentum continuing across global markets, ‘Spider-Man: Brand New Day’ is now on course to become one of the biggest box office successes in Marvel history.