IRCTC cashes in on ‘Avengers: Doomsday’ mania to promote train bookings

Turns out Earth's mightiest heroes aren't the only ones trying to rescue impossible plans. Sometimes, all a group really needs is someone who remembers to book the train tickets.

Joining the wave of excitement surrounding ‘Avengers: Doomsday’, IRCTC has given one of the trailer's most emotional moments a humorous makeover. Drawing inspiration from the reunion between Thor and Steve Rogers, the railway ticketing platform transformed the scene into a relatable travel joke, perfectly timed with the internet's latest obsession. 

The post was captioned, ‘Some heroes save the world. Others save the group trip,’ while nudging users to book their train tickets through IRCTC.

The clever crossover instantly connected with audiences by blending superhero nostalgia with the all-too-familiar struggle of planning a group getaway.

The campaign also reflects how ‘Avengers: Doomsday’ has grown beyond being just another blockbuster release.

The trailer has dominated online conversations, inspiring memes, brand campaigns and fan discussions across social media, cementing its place as arguably the year's biggest film.

As brands increasingly tap into viral entertainment moments to engage consumers, IRCTC's latest post demonstrates how pop culture can seamlessly blend with everyday marketing.

The campaign serves as another reminder that Marvel's biggest cinematic event of the year is making an impact far beyond comic book fans.

Marvel Studios' Avengers: Doomsday is set to release exclusively in theatres across India on December 18 in premium formats. The film will be available in English, Hindi, Tamil and Telugu.