Think adventure tourism is easy money? Experts weigh in

Kozhikode: Entrepreneurs entering the adventure tourism sector should not expect quick profits, as long-term commitment, safety and environmental responsibility are crucial for sustaining a venture, experts said at a discussion in Kozhikode.

The views were shared during a session titled ‘Beyond the Coastline: Malabar’s Water and Inland Tourism’, featuring Kerala Adventure Tourism Promotion Council CEO Binu Kuriakose and Jellyfish Watersports founder K Kaushik. The session was moderated by G Ananya, Sub Editor, Mathrubhumi Yathra.

Binu Kuriakose cautioned that approaching adventure tourism purely as a quick-profit opportunity could eventually force entrepreneurs to compromise on safety. Such compromises could put both the venture and those participating in adventure activities at risk, he said.

Kaushik stressed that there is no shortcut to building a sustainable business in watersports. He said it took him around 15 years to reach his current position and advised entrepreneurs against expecting overnight returns.

According to Kaushik, he currently operates seven clubs along the Chaliyar and earns around Rs 2 crore a year from watersports activities. He said the sector can be approached through smaller, focused ventures rather than immediately pursuing large projects.

“We can start small surfing clubs instead of chasing large projects,” was the thrust of his argument. He emphasised gradual growth and sustained involvement as more practical approaches for those entering adventure tourism.

The discussion also highlighted the need for entrepreneurs to take the initiative rather than wait entirely for government infrastructure and facilities. At the same time, development of tourism projects should take environmental considerations into account, the speakers stressed.

The session focused on the potential of Malabar’s rivers and inland regions to expand the state’s adventure tourism landscape beyond its established coastal attractions. The speakers also underlined the importance of developing the sector without compromising safety or the environment.