Did gold-digging get a fancy name–Throning? Here's all about the new Gen Z dating trend
In the world of dating, a new term has emerged that is capturing the attention of Gen Z. The term "throning" describe the act of dating someone for the sole purpose of boosting one’s social status rather than seeking genuine romantic connection. This new phenomenon has quickly gained traction, particularly on social media platforms, where visibility and influence have become as valuable as traditional wealth.
What is ‘throning’?
"Throning" refers to dating a person who can enhance your reputation or social standing simply by being seen with them, typically on platforms like Instagram, TikTok, or X. It’s about associating with someone who adds "clout" to your image, rather than building a relationship based on mutual affection or shared values. According to US-based digital media company PureWow, the practice involves placing a partner on a metaphorical throne, where their influence and social perks are valued more than their personal qualities.
According to a report published by HT, the motivation behind throning often stems from a desire for social validation, a need to boost self-esteem, or access to exclusive social circles. A past study published in ‘Science Advances’ supports this notion, revealing that dating app users typically seek partners who are about 25% more desirable than themselves. Throning takes this idea further, making social status and influence central to the dating equation.
Why is ‘Throning’ trending?
With social media shaping perceptions of personal value, it has become easier than ever to gauge someone’s social standing based on their online presence. Followers, personal insights, and lifestyle glimpses are all factors that contribute to the "throne" someone can place another person on. Various social media platforms have made it possible to flaunt a partner not for their character, but for their status.
Dating apps, too, reflect this trend, with users often swiping right on profiles that project wealth, glamour, or power—qualities that speak more to influence than compatibility. For some, being associated with the "right" person can increase their visibility and appeal.
Why does ‘throning’ sound familiar to ‘gold-digging’?
Although "throning" is a fresh term, its underlying concept isn’t new. It bears a striking resemblance to older behaviors such as "gold digging" or "clout chasing." The difference, however, is that throning places more emphasis on social currency—how much influence someone can wield in society—rather than material wealth.
The emotional void in ‘throning’ relationships
Despite the allure of throning, relationships built on this concept tend to be emotionally hollow. These partnerships rarely extend beyond superficial interactions, as they often lack a genuine bond. The "throned" partner may feel appreciated or validated, but these relationships are typically short-lived and centred around status, not meaningful emotional connections.
As throning continues to gain attention, it reflects the broader trend of social validation that dominates online culture today. But while it may offer an illusion of romance, it often leaves individuals feeling empty once the social benefits wear off.