Kochi: Video-sharing online platform YouTube has marked over 100 percent growth for Malayalam content videos. The growth was recorded in the last three years.
The number of YouTube channels which has subscribers more than 10 lakhs have reached 17. YouTube channels with subscribers between 10 and 5 lakhs are over 50. However, the number of YouTube channels with more than 1 lakh subscribers have reached 400. The data was revealed by Sathya Raghavan, director of India content partnership department, YouTube.
Apart from the YouTube channels of various media houses, ‘Karikku’ is the Malayalam YouTube channel with largest subscribers. Karikku, a comedy channel, has 26 lakhs subscribers. Other channels with over 10 lakh subscribers are M4 Tech (18 lakhs), MT Vlog, Village Food Channel, Veena’s Curry World, Skinny Recipes and Lillies Natural Tips.
Official trailer of Mohanlal starrer movie Lucifer has made the record of 1 crore hits. He also commented that favourite genres of users are food, technology, education, news, comedy, music and entertainment.
