• News
  • Movies
  • Money
  • Health
  • Technology
More
Hero Hero
  • Tech News
  • Mobile & Tablets
  • Social Media
  • Science
  • Apps Review

'First Bell' online classes earns Rs 15 lakh as ad revenue on YouTube

Most of number of people watched the introductory class for the students of first standard. The video was watched by 40 lakh people on YouTube.

Jul 29, 2020, 11:25 AM IST
T- T T+
sai swetha
X
×

Thiruvananthapuram: When classes switched to online mode due to the COVID outbreak, the KITE (Kerala Infrastructure and Technology for Education) became a huge success. As the children watched the 'First Bell' online classes through Victers channel, Facebook page and YouTube channel of KITE, they could earn Rs 15 lakh within a month through advertisements.

Advertising is allowed with strict restrictions as children are the audience of First Bell. However, KITE managed to get a whopping amount in one month. It is for the first time a government system is getting such a huge revenue through advertising. After the First Bell was initiated, views of other programmes of KITE also increased.

Most number of people watched the introductory class for the students of first standard. The video was watched by 40 lakh people on YouTube. Also 15 lakh viewers subscribed the YouTube channel. When the views on a single day rose to over 54 lakh, more advertisements appeared.

There are thousands of teachers working behind the online classes of KITE. Apart from the production of the KITE Victers, SCERT and SSA also are arranging classes. A total of 18 classes are broadcast a day. Besides telecasting through Victers channel, they used 442 TB data for web streaming.

KITE CEO Anvar Sadath said that only advertisements which are not harmful for children are allowed. If there are no restrictions, the income from advertisements would increase four times. As the viewers can turn off the advertisements, it will not affect the children during studies, he added.

PRINT
EMAIL
COMMENT
 

Related Articles

First Bell digital classes successfully complete 10 months
Education |
Technology |
YouTube paid $30B to creators, artists in last 3 years: CEO
Movies & Music |
Over 1 million Youtube views for report on Sunny Leone's visit to Kerala
Education |
All attention on Class 10, 12; Online classes till Class 9 goes erratic
 
 
  • Tags :
    • KITE VICTERS
    • First Bell Kerala
    • Ad revenue
    • YouTube
    • Online Class
More from this section
Facebook
Facebook steps up efforts to curb hate speech amid elections in Indian states
whatsapp
Major Whatsapp, Insta outage; services resume soon
Mahima Kaul
Twitter India's Public Policy head Mahima Kaul quits
facebook
Facebook says it will stop recommending political groups to users
Whatsapp
Policy update doesn't affect privacy of messages: WhatsApp
News in Videos
News+ Kerala India NRI World Columns Features Offbeat Good News Crime
Leisure Movies & Music Sports Travel Books
Learn Money Education Agriculture
Lifestyle Health Tech Food Astrology
Multimedia Gallery Videos Mojo News News In Pics
Our Network Malayalam Print Mathrubhumi News TV Kappa TV Club FM Seed Silver Bullet FindHome Media School MBIFL Redmic
E-Paper
Subscription
Buy Books
Magazines
Classifieds
Archives
 
  • E-Paper
  • Subscription
  • Buy Books
  • Magazines
  • Classifieds
  • Archives
© Copyright Mathrubhumi 2021. All rights reserved.
About Us Contact Us Privacy Policy
Terms of Use Archives
Download App Classifieds
Buy Books Subscription e-Subscription
 
         
© Copyright Mathrubhumi 2021. All rights reserved.