FC Goa announce Kingfisher as principal sponsor
Panjim: FC Goa have announced that Kingfisher, the King of Good times has signed with the franchise as a principal sponsor for the fourth season of the Hero Indian Super League. FC Goa has been a top club in the ISL in its three year history so far, reaching a semi-final and then a final in the first two seasons. Kingfisher’s association with sport in the country began a long time ago and at present, the brand sports an association with various teams like Kingfisher East Bengal, Mumbai Indians, Royal Challengers Bengaluru, Kolkata Knight Riders and even Formula One team, Force India.
Kingfisher will connect football enthusiasts from all over the nation through this association and will develop a strong brand presence through various engaging activities. As part of this association, the brand will execute a 360 degree campaign with elements like digital media and print advertising accompanied by on-ground presence at matches, along with social media activations.
“We are pleased to get Kingfisher on board as a Principal Sponsor. The commercial appeal of Indian football is growing year-on-year and we are extremely happy to partner with a vibrant brand like Kingfisher, which embodies the spirit of Goa. Our association will elevate the experience for all FC Goa fans around the world with interesting activations and immersive content. Our endeavor is to derive maximum value for Kingfisher and our fans through our multi-year association,” said Akshay Tandon, president of FC Goa on this association.
Talking about the brand’s vast experience with sport in the country, Assistant Vice-President, Marketing of United Breweries, Gurpreet Singh said, “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. Goa has had a proud heritage with football and the sport unites Goans like no other. We are extremely proud to be associated with FC Goa which is one of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.”