Elon Musk puts hold on Twitter's blue tick relaunch


Holding off the relaunch of Blue Verified until there is high confidence in stopping impersonation. Will probably use different colour check for organisations than individuals, Musk tweeted on Monday.

Elon Musk | Photo: Getty Images

New York: Twitter's new owner Elon Musk has said the social media company is holding off the launch of a new system of issuing verified badges to users and could use different “colour checks” for authenticating organisations and individuals.

In the days following Musk's USD 44 billion acquisition of Twitter, the billionaire entrepreneur announced that the Blue Tick verification badge, which authenticates a user or organisation on Twitter, will be available for a monthly fee of USD eight.

“Holding off the relaunch of Blue Verified until there is high confidence in stopping impersonation. Will probably use different colour check for organisations than individuals,” Musk tweeted on Monday.

His initial plan was delayed amid concerns that users could create fake accounts, posing as political leaders, lawmakers, news outlets and organisations and purchase the verified badge, thereby adding to the spread of misinformation.

Earlier, it was reported that Twitter was said to be delaying its plans to charge USD 8 a month for its verification badge until after the November 8 midterm elections in the US amid concerns over the spread of false information on the site.

“Power to the people. Your account will get a blue check mark, just like the celebrities, companies, and politicians you already follow,” Twitter said in the announcement for the blue tick.

Musk also tweeted that Twitter added 1.6 million daily active users this past week, “another all-time high”. Massive layoffs and resignations at Twitter had led to concerns about the future of the social media company.

In another tweet, he said “hope all judgy hall monitors stay on other platforms – please, I'm begging u,” he said adding that “Namaste.”

PTI

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