Pre-cut vegetables in packets becomes a big hit in kitchens
Pazhayannur (Thrissur): ‘Thalir’ brand initiated by the self-help farmers group at Pottenkode here under the Vegetable and Fruit Promotion Council of Kerala (VFPCK) is earning good profit through the sale of freshly cut vegetables.
VFPCK deputy manager Beena Mathew said that they get more orders from the urban areas. According to statistics from last year, their gross profit was Rs 8 lakh. They earned a profit of Rs 15,000 in the last three months.
Cut vegetable brand has high demand in supermarkets and apartments in Thrissur and Alathur VFPCK in Palakkad. Vegetable pieces for making traditional Kerala delicacies like thoran and aviyal, and spinach, drumstick leaves and banana stem also are available in packets of 300-400 gram quantity.
They also supply vegetables without cutting according to demand. Four women are managing washing, cutting and packing of vegetables. The packets are delivered at the place of order by 2 in the afternoon every day.
VFPCK has offered machineries for making the work easier if they get good profits. ‘Thalir’ is headed by the farmers' group president M. K. Kuttan and former president Ram Kumar.