Weavers' Society introduces handloom churidars designed by professional


P Lijeesh

Seeing the news, the famous fashion designer and former Raymond's designer Meera who is now freelancing called them. She promised to help as much as she could to overcome the crisis. The designer was called following the Mathrubhumi news.

handloom churidar
The handloom churidar woven by Kerala Handloom society and displayed at Kunjipally showroom

Vadakara: Giving a ray of hope in times of pandemic, the Kerala Handloom Weavers' Society in Kunhipally has released handloom churidar tops, that too by a professional designer. The society has started showcasing and selling 10 designs of churidar in the showroom. They are confident that the new product will help if the Onam exhibition is affected by the pandemic restrictions.

Kerala Handlooms had won the award for the Best Handloom Society in India in 1995. The news published by Mathrubhumi about the problems faced by the society during the previous local body elections paved the way for the design of churidars.

Seeing the Mathrubhumi report, Meera, the famous fashion designer who worked for Raymond, called them. She promised to help as much as she could to overcome the crisis.

Ten designs were given by Meera and 100 churidars were stitched in the first phase. The churidar was stitched using only the fabric woven by the society.

The team president, C V Govindan said that they are getting good responses from the beginning itself. If the sale improves, production will be increased as per the demand. The group is worried if the Covid restrictions would affect the Onam market this year. The entire hope of the handloom sector lies in the Onam market.

Ther are targetting the exhibitions at Kozhikode and Kannur. Viju Raghavan, secretary of the society, said it is not clear whether the exhibitions would take place this time. Anyway, they will organise an exhibition with Onam rebate in the society showroom. They also promote products via online.

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