State plans to promote products as 'Kerala Brand'; aims one lakh enterprises in a financial year

Aneesh Jacob

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Thiruvananthapuram: The Department of Industries has prepared guidelines for a project aimed at one lakh commercial enterprises in a year in the state. It is learned that the detailed project report will be submitted to the Cabinet for approval. Additionally, ‘One Local Body One Project (OLOP),’ a sub-project will also be part of this initiative.

The project intends to create 350 small, micro and medium enterprises. For this, the Department of Industries has conducted a survey and identified the initiatives that are suitable for each local body. In addition, entrepreneurs and investors can also propose their own projects. Most of the proposed projects fall into the category of food, clothing and agricultural sectors. Further, those who are qualified in MBA would be assigned as interns to find new entrepreneurs in each panchayat.

The certified products will be quality checked and approved and marketed as Kerala brand. To ease the procedures, the permits and licenses will be granted generously. Similar projects will be started in the same area and raw materials will be made available. To attain licence and avail services like subsidies, fairs will be organized through Online Single Window Clearance Mechanism (K-SWIFT).

The DPR also proposed that the government should consider subsidizing a certain percentage of the loan granted for setting up enterprises. However, the final decision is up to the cabinet to decide. This includes enterprises affiliated with Central and State Public Sector Undertakings and mini-projects with an investment of up to 10 lakh. Industrial parks will also be set up in the vacant space available in various public sector undertakings. The information on the project will be available for the entrepreneurs digitally through seven handbooks.

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