Number of alcohol consumers falls in Kerala, liquour sales also drop


he statistics by the Beverages Corporation reveal that the yearly decline in liquor sales started in 2018.

Representative image | Photo: Mathrubhumi Archives

Thrissur: The number of alcohol consumers and the sales of liquor are falling in Kerala, says a survey report prepared by the International Institute of Population Studies in Mumbai. The survey was conducted before the outbreak of Covid in Kerala. The study was held as a part of the National Family Health Survey (NFHS).

The data of the Beverages Corporation revealed that the liquor sales started to decline in the state from 2018. It is observed that this is not a consequence of the Covid pandemic. With the spread of Covid, the sales dropped again. Though the liquor tax was increased by 45 per cent in 2020 and 2021, the revenue dropped drastically in 2021.

Records of alcoholics (in percent)

Survey period - Men - women

2005-06 - 45.2 - 0.7

2015-16 - 37.0 - 1.6

2019-20 - 19.9 - 0.2

Liquor Consumption in Kerala (1 lakh case, each case has 9 litres of liquor)

Year - Foreign liquor - Beer

2014-15 - 220.58 - 95.59

2015-16 - 201.75 - 154.20

2018-19 - 216.34 - 121.12

2019-20 - 205.22 - 106.87

2020-21 - 167.67 - 58.72

Possible reasons for the decline in liquor consumption

Success of Vimukthi De-Addiction Centre - Excise department

Increase in drug abuse - Psychologists

Hike in liquor prices and decrease in people's income- Social observers

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