Representational Image I Photo: Mathrubhumi
Chittilamchery (Palakkad): Under the 'Repositioning Milma-2023' project, with the financial support of the National Dairy Development Board, all products of Milma's three sector unions in Kerala are being rebranded into a single unified brand. Currently, Milma's Malabar, Ernakulam, and Thiruvananthapuram Regional Unions market various products under different names, packaging styles, and flavours.
In addition to milk, over eighty products such as curd, buttermilk, ghee, ice creams, and milk cream are sold across the state through these three regional unions. The rebranding effort involves streamlining production, storage, quality control, and marketing across the three sector unions to ensure consistency and uniformity.
The inauguration of the unification will take place on April 18 in Thiruvananthapuram with the Chief Minister Pinarayi Vijayan gracing the occasion.