IAA Olive Crown Awards 2023: Mathrubhumi-backed project wins gold in 'New Green Initiative' category

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Mathrubhumi media solutions assistant general manager Mini Harikrishnan receives award for Harithagiri project

Mumbai: The ‘Harithagiri’ project, a joint venture of Mathrubhumi and Cochin Shipyard won gold in the ‘New Green Initiative’ category of the IAA Olive Crown Awards 2023.

Mathrubhumi media solutions assistant general manager Mini Harikrishnan received the award at an event held in Mumbai on Wednesday.

The Harithagiri project was launched in Ernakulam with the cooperation of the Giri Nagar Residents’ Association. The project was launched to produce the vegetables required for the consumption of the residents.

Famous Innovations bagged the Green Agency of the Year Award. Madison BMB won Gold in ‘Press-Corporate’ category, while Network Advertising secured Gold in the 'Press - Unreleased' category.

IAA Olive Crown Awards has been constituted for honoring creative excellence in communicating sustainability ("green" advertising).

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