Kochi-based Maitri Advertising Works bagged the 'Creative Agency of the Year' in the Big Bang Awards 2022 for Excellence in Creative, Design, Media, Digital and Marketing, organised by the Advertising Club Bangalore in Bengaluru. Maitri Advertising Works received 14 awards in various categories.
The Advertising Club Bangalore, one of the oldest advertising clubs in the country, has been awarding the Big Bang awards for more than two decades now, except for the pandemic year 2020.
Maithri bagged five gold awards for "Oru Padathinu Poyalo", a campaign aiming to invite the audiences back to theatres for Asianet, "Minnal Murali Campaign" for Netflix, and others. The agency received silver for their "Big Boss Season 4 campaign", Netflix campaigns, "12th man", "Bro Daddy", "Bro Daddy-Kochi Metro activity," and "Minnal Murali announcement poster." The agency received bronze for their 'anthology film' on Mathrubhumi, Minnal Murali comic strip and ads for Big Boss.
From across the country, Big Bang Awards 2022 received 800 entries from 51 agencies and 8 clients. The awards were distributed in a ceremony held on March 22, 2023, in Bengaluru.