KSRTC to avoid middlemen for putting up ads on buses
Thiruvananthapuram: The Kerala State Road Transport Corporation (KSRTC) is planning to avoid middlemen to put up advertisements on buses in order to improve its income. The advertisements are being received for lower rates via middlemen till now.
KSRTC started receiving government advertisements directly through the PR department. A contract of Rs 1.21 crore was made through PRD to advertise on 1000 buses for one month. The newly formed marketing wing is in charge of receiving and coordinating advertisements. A deputy manager (commercial) was appointed for this purpose.
KSRTC also granted permission to a company that came forward to put up ads on one bus for Rs 2519 for the next 30 days. It is expected that the new move will help KSRTC earn a profit Rs 95 lakh per month. It has been decided to give commission to the agencies that give advertisements to the corporation.
Agents will be appointed at local level in every depot. Before COVID outbreak, KSRTC had a monthly income of Rs 1.7 crore. After the pandemic outbreak, agencies withdrew from ad contracts and refused to pay the money as bus services were stopped. With this, the corporation decided to avoid middlemen for advertising.