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Bisleri bottles | Photo: PR
Kochi: Bisleri and Lyca Production have strengthened their partnership with the film, Ponniyin Selvan II. The association will see limited-edition bottles featuring the key characters from the film played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi.
The five-series collectible bottle will be available in five states of South India, such as Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana, which will connect with moviegoers and build brand love.
Commenting on the association, Tushar Malhotra, Head of Marketing, said, “Over the years, we have established a strong connection for Bisleri with consumers in the South India market by associating with mega-blockbuster releases through an integrated marketing campaign and limited edition bottles.”
The limited edition bottles will be available across all general and modern trade outlets in the five Southern States as well as online through the Bisleri @Doorstep App.
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