Palakkad: With only a few days remaining for school reopening, the demand for branded school products in market is on the rise. The buyers need only the popular brands they are familiar through advertisements.
In the past, the craze for brand was confined to bags and umbrellas whereas it has now spread to notebooks and even pencils, said the shop keepers.
The children of lower classes are still fond of cartoon characters. Dora, Ben 10 and Barbie are the characters which have more demand in the market. Even these preferences do not stop some customers from being selective of brands.
The high school students are more particular about branded items. There are many children who demand both Indian and foreign brands. These products are popular because of the variety of designs and colors.
The price of school bags ranges from Rs 175 to Rs 1200. Most of the people are drawn to branded bags as it lasts for 2 -3 years.