Kudumbashree makes entry into e-commerce platform
Thiruvananthapuram: Now, people can purchase Kudumbashree products just a click away. Kudumbashree has launched its first e-commerce portal titled ‘kudumbashreebazar.com’ here on Wednesday.
Minister for Local Administration KT Jaleel inaugurated the official launch of the online portal at a ceremony held at Kanakakunnu Palace here. Pushpalatha, an entrepreneur of Kudumbashree from Palakkad, welcomed the minister to the event with a unique gift. A clay pot printed with family photo of the minister was the special gift.
With the launch of e-commerce portal, customers can purchase ethnic products of Kudumbashree from anywhere in the state. So far Kudumbashree products have a limited commercial platform in the regional stores and expos. But with this new initiative, every Kudumbashree unit can find a better market for their products.
Kudumbashree Bazar will have a good collection of cosmetics, food products, curry powders, flour powders, virgin coconut oil, honey, sanitary napkin, umbrella, soap, apparel and handicrafts.
When a customer places an order, the website will generate a message to related Kudumbashree units or entrepreneurs, Kudumbashree district programme manager and state Kudumbashree Mission manager.
The portal would comprise all the details of the products including its name, the address and phone number of the respective Kudumbashree unit which made it.
The respective Kudumbashree unit would send the product via regional post offices, the official said adding that an agreement had been signed with the postal department in this regard.
The state-run Startup Mission is offering technical support for the e-commerce portal.
A Kudumbashree unit from Malappuram led by Hansila showcased a variety of products in the expo organised in connection with the launch of the portal. Products made from old cloth including baby basket cover, carry bag, purse and mobile pouch were displayed.
A variety of handicrafts made out of coconut shell including lamp, spoon, candle stand, key chain and earrings were on the display. Luggage bags and food products were also exhibited at Kanakakunnu palace.