Ilaneer turns star among cool drinks, sale goes up
Manjery: Challenging processed drinks of corporate companies, Kerala’s own tender cocounut water called Ilaneer is having a record sales this summer. It is reported that Ilaneer has turned the star in cool drinks sector by beating the common varieties of watermelon juice, sugar cane juice, sharbat and buttermilk.
Hence, processed drinks of multinational companies are having a tough time in the market as the local drink has won the monopoly in cool drink sale.
In previous years, Ilaneer was available at only few shops. But presently, number of Ilaneer shops have increased. Shops were also opened exclusively for tender coconut products. Customers are being thronged to these shops to beat the scorching summer.
Ilaneer or tender coconut water costs Rs 30 to Rs 40 in the market. Other products like Ilaneer shake, tender coconut pudding and tender coconut halwa are also available in the market.
The vendors are also experimenting new strategies to make more profit from tender coconut sale. Tender coconut juice and bottled tender coconut cool drink are also available.
Health conscious people prefer tender coconut as there are less chances of adulteration. Customers can drink Ilaneer without any fear of contaminated water as it is a natural product.
Tender coconut is brought to Kerala from Tamil Nadu.
The Coconut Development Board has distributed coconut seedlings to coconut farmers to boost ilaneer production.
Coconut varieties of Malayan Green Dwarf and Malayan Yellow Dwarf seedlings were distributed. It is expected that ilaneer market will be beneficial to the farmers in the district within two years.
Though Ilaneer rules the market, Neera has failed to find market in the state.