K Vijayakumar-Representative Image | Photos: Special arrangements, Mathrubhumi
Film Exhibitors United Organisation of Kerala (FEUOK) on Wednesday decided to ban the practice of publishing movie reviews from the theater premises.
According to FEUOK president K Vijayakumar, the move comes as many online-based media houses are spreading misinformation about the movies screened.
“Reviews targetting the movies are affecting the collection. The producers have been raising the issue for some time. The decision after multiple deliberations over the matter,” he said.
He added that FEUOK will approach the culture ministry to regulate the YouTube/social media reviewers.
The organisation of theatre owners in the state has also decided to allow the OTT release of the movies only 42 days after the release of the movie in the theaters. This will be effective from April and relaxation will be given to only those parties who have already entered into contracts. Those who have already entered into contracts will be allowed for OTT release after 30 days.
However, the specifics of the discussions that happened at the film chamber meeting are not yet available.