Vidya Balan becomes brand ambassador of Muthoot Pappachan Group
Kochi: Muthoot Pappachan Group, which is mainly into financial services, selected Bollywood actress Vidya Balan as their brand ambassador. The new move is aimed at enhancing their corporate identity.
The group’s CMD Thomas John Muthoot said that Vidya Balan will work to create an awareness about the different services provided by the group. The company is starting a new campaign with brand philosophy ‘Blue is belief’ which reflects its varied range of opportunities.
The advertisement campaigns are conceptualized and created by Team L&K, Saatchi and Saatchi, one of the leading companies in the advertising field. The ads will focus on the people who have experienced the merits of the financial services of MPG.
Director George Muthoot said that the loan book of the company will be increased to Rs 40000 crores by 2021. Currently, a total loan amount of Rs 16000 crores is given from Muthoot Fincorp, Capital Services, Housing Finance, and Micro Finance.